Lily* was determined to have an abortion.
“I didn’t care what anyone had to say about me having an abortion, I scheduled it and did not want to hear I was wrong.” Despite being set on getting an abortion she still reached out to Options United, through their helpline. By calling, she could validate her decision to have an abortion because she believed whatever Options United said she would disagree. However, when she called she was surprised that the call responder was not trying to coerce her to be a mother. Rather, she was met with a caring person who listened to her concerns. Throughout the conversation Lily* begun to have her doubt about getting an abortion. She was informed she did have other options. If she wanted to parent, Options United could get an appointment to a clinic to provide care and a resource center for parenting support. If she wasn’t ready to be a mother, Options United would be able to help her with adoptions services. She begun to realize she had options and she had support.
At the end of the call Lily* knew she didn’t want an abortion. Before calling she didn’t realize the doubts she was feeling. Lily * is forever grateful she made the call. It help her uncover her doubts on abortion and led her to choose life for her baby.
Lily’s* story is the result of the work of “Pro-Life Impaction Foundation.” Before the Pro-life Impact Foundation was founded in 2020, Options United began offering services in 2009. It began as a way to offer communication and marketing to benefit pregnancy centers and crisis minded clients. The goals was to create a pause in the decision process of expectant mothers and families.
To create this pause, PLIF used digital marketing to reach pregnant women in crisis at the exact moment they are searching for help. They provide calm, judgment-free guidance and an immediate referral to free medical services with the nearest life-affirming pregnancy clinic.
The Result? Thousands of innocent lives have been saved. Thousands of mothers were guided to a positive outcome. Several thousand pregnancy centers benefited from PLIF’s marketing and call center staff, working hard in the form of tens-of-thousands of referrals. Most US states have experienced a life saved from simply creating a pause, offering a kindness, medical assistance and a prayer.
The purpose of Pro-Life Impact Foundation is to galvanize the pro-life movement by providing a unitive strategy and save pre-born children from abortion, while assisting more women and families with charity and life-affirming options.
The pro-life movement is fragmented whereas abortion providers are typically better organized and well-funded. Pregnancy centers, the historic frontline of the pro-life movement, operate and strategize alone and isolated from the movement they started. Other pro-life organizations that focus on education, marketing, and activism are generally outside of the fray and unable to assist directly in saving life—and with 1 million abortions happening in the United States every year, this is the most urgent part of the cause!
PLIF’S strategy resolves disjointed efforts that force pro-life organizations to operate in isolation from each other. PLIF is designed as a financial tool for donors and financial advisors to participate in the pro-life movement more strategically so we are all focused on the same direction. The Pro-Life Impact Foundation’s goal is to increase the number of families who choose parenting or adoption while reducing the number of abortions. We do this through telecommunication, marketing, and grants as well as the ensuing partnerships with like-minded organizations. PLIF’s vision is to expand their online outreach to every woman considering abortion, develop sophisticated lead generation strategies using the best technology to better compete against the abortion industry, and build capacity. With the solution of uniting pro-life organizations and making the pro-life movement stronger as a whole donors are confident knowing their gift is making not only an efficient impact but also a significant one.